H

ey, I’m Johanna!

I’ve always believed in the power of style to tell a story. From Germany’s countryside to the international fashion world, my career is built on a vision of authenticity and creativity. I began my journey as a certified Personal Styling Coach and quickly advanced through a dual study program with a renowned luxury fashion company in Munich, earning my Bachelor Professional of Trade and Commerce.

Modeling took me around the world — from Cape Town to Athens and Istanbul — where I not only embraced diverse cultures but also honed my creative vision behind the scenes of editorial shoots. Along the way, I completed my Master of Business Administration through distance learning and earned a certification in Digital Content Creation from Condé Nast College London.

Now based in Hamburg, I’ve spent recent years working in buying for a globally recognized luxury fashion company. My expertise spans creative direction, personal styling, and bringing brand visions to life through content creation and modeling — always with a fresh, authentic perspective.

For creative collaborations: Contact me!